Solve Agency Cash Flow Crisis with AR Automation

UK marketing agencies face severe cash flow problems from adtech payment delays and client billing disputes. With over £107M emergency funding needed industry-wide, automated accounts receivable management has become essential for agency survival.

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We Have the Accounts Recievabels Intelligence You've Been Missing

AR Automation for Marketing & Advertising Agencies | Equisettle

Campaign Billing Disputes and Approval Bottlenecks: Marketing campaigns involve multiple stakeholders on the client side - marketing managers, finance teams, procurement departments, and senior executives all may need to approve invoices. This creates lengthy approval chains where invoices sit for weeks awaiting sign-off. Additionally, campaign performance disputes are common, with clients questioning metrics, requesting additional reporting, or withholding payment pending campaign optimisation. Performance-based billing adds another layer of complexity, as clients may dispute whether agreed KPIs were met. These disputes can delay payment by months whilst agencies have already incurred costs for staff time, media spend, and third-party tools. The lack of automated tracking makes it difficult to identify which invoices are stuck in approval versus genuinely disputed.

Media Buying Advance and Reconciliation Complexity: Media buying agencies often receive advances from clients to purchase advertising inventory, creating complex reconciliation requirements. Agencies must track advance payments, allocate them across multiple campaigns, account for media discounts and rebates, and provide detailed spend reports. The reconciliation process can take weeks, during which final invoices for additional services cannot be processed. Meanwhile, agencies may have spent their own funds on campaign overages or additional services. This creates a complex accounts receivable situation where some invoices represent net amounts after advance deductions, whilst others are for additional services. Without sophisticated AR tracking, agencies lose visibility of true amounts owed and cannot effectively chase outstanding balances.

Features

Predictive Payment Scoring

Our ML models analyze 50+ signals (payment history, invoice size, industry trends, seasonal patterns) to score every invoice's likelihood of late payment.

Multi-Channel Automation

Send personalized reminders via email, SMS, or WhatsApp based on what works best for each customer. Equisettle learns and optimizes over time.

Actionable AR Insights

Get weekly reports showing: customers to call, invoices to escalate, and predicted cash collection for the next 30-90 days. Make decisions with data, not gut feel.

Why should you work with us?

Stop Leaving Cash on the Table

The average business has 6 weeks of revenue stuck in unpaid invoices. That's capital you can't use for payroll, growth, or extending runway. Equisettle recovers that cash—without hiring more staff or chasing customers.

Retainer and Project Billing Coordination Issues: Most agencies combine retainer agreements with project-based work, creating invoicing complexity that traditional accounting systems struggle to manage. Retainer invoices should be straightforward monthly charges, but clients often want to offset project costs against retainer credits, or pause retainers during project delivery phases. This creates confusion about what amounts are actually due when. Project invoices may be subject to milestone approvals, change order negotiations, or scope creep discussions that delay payment. Finance teams spend considerable time reconciling which services fall under retainer agreements versus separate project billing, and clients often dispute invoices claiming work should have been covered under existing retainers. This complexity makes it difficult to predict cash flow or identify genuinely overdue amounts.

Multi-Client Portfolio Management and Scaling Challenges: As agencies grow, managing accounts receivable across dozens or hundreds of clients becomes increasingly complex. Each client has different payment terms, approval processes, billing preferences, and communication requirements. Some clients prefer consolidated monthly invoices, others want separate invoices per campaign or project. Different clients require different levels of detail in invoices and supporting documentation. This complexity makes it impossible to have standardised AR processes, requiring manual tracking and follow-up for each client relationship. The administrative burden grows exponentially with client count, but agencies often cannot afford dedicated AR staff until they reach significant scale. This creates a growth bottleneck where agencies cannot efficiently manage the billing complexity that comes with expansion, limiting their ability to take on new clients or launch additional service lines.

74% of businesses struggle with late payments. Every day an invoice sits unpaid, your cost of capital increases and growth opportunities slip away.

The stunning results our
customers have experienced

"The payment reminder system is a game-changer. It's like having an additional finance team member managing our invoicing process—without the salary cost."

Business Owner

Health & Fitness, UK

"All-in-one platform that works exactly as described. I can track inventory and see where my business could be financially lacking—critical for accounts receivable."

Business Owner

Retail, UK

"Invoice to cash conversion increased in a week. Super easy to use, quick setup, and eliminated the need to hire someone to chase invoices."

Operations Manager

Marketing Agency

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