For a business with 50 outstanding invoices per month:
| Metric | Email only | Email + WhatsApp |
|---|---|---|
| Average response rate | ~30% | ~65% |
| Average days to payment (overdue invoices) | 28 days | 12 days |
| Manual follow-ups required | ~15 | ~5 |
Businesses using WhatsApp alongside email typically resolve overdue invoices 15–20 days faster. At £30,000/month in receivables, that's meaningful working capital improvement.
WhatsApp outreach is included in Equisettle's Growth plan and above.
| Plan | Price | WhatsApp included |
|---|---|---|
| Solo | £75/month | No (email only) |
| Growth | £299/month | Yes |
| Platinum | £699/month | Yes |
| Enterprise | Custom | Yes |
Free trial available on all plans. No credit card required.
Is WhatsApp invoice chasing legal in the UK? Yes. Sending payment reminders via WhatsApp is legal under UK GDPR provided you have a legitimate business interest and the contact has a reasonable expectation of business communications from you. For invoiced clients, this is generally satisfied. Equisettle's templates are designed to comply with UK communication requirements.
Does the client need to have WhatsApp for it to work? Yes. If the contact doesn't use WhatsApp, the message won't be delivered. Equisettle falls back to email automatically for contacts where WhatsApp delivery fails.
Can I use my personal WhatsApp number? No. Equisettle uses a business WhatsApp number. This keeps your personal number separate and ensures messages are sent from a consistent business identity.
Can I preview what the WhatsApp messages look like before they go out? Yes. You configure and preview all message templates in Equisettle before enabling any automated outreach.
Does this work for all industries? Yes. WhatsApp invoice chasing is used across professional services, staffing, construction, logistics, marketing agencies, and other B2B sectors. The appropriate escalation point (when to introduce WhatsApp in the sequence) varies by industry and relationship type.
