What the Numbers Look Like

For a business with 50 outstanding invoices per month:

Metric	Email only	Email + WhatsApp
Average response rate	~30%	~65%
Average days to payment (overdue invoices)	28 days	12 days
Manual follow-ups required	~15	~5

Businesses using WhatsApp alongside email typically resolve overdue invoices 15–20 days faster. At £30,000/month in receivables, that's meaningful working capital improvement.

Pricing

WhatsApp outreach is included in Equisettle's Growth plan and above.

Plan	Price	WhatsApp included
Solo	£75/month	No (email only)
Growth	£299/month	Yes
Platinum	£699/month	Yes
Enterprise	Custom	Yes

Free trial available on all plans. No credit card required.

FAQ

Is WhatsApp invoice chasing legal in the UK? Yes. Sending payment reminders via WhatsApp is legal under UK GDPR provided you have a legitimate business interest and the contact has a reasonable expectation of business communications from you. For invoiced clients, this is generally satisfied. Equisettle's templates are designed to comply with UK communication requirements.

Does the client need to have WhatsApp for it to work? Yes. If the contact doesn't use WhatsApp, the message won't be delivered. Equisettle falls back to email automatically for contacts where WhatsApp delivery fails.

Can I use my personal WhatsApp number? No. Equisettle uses a business WhatsApp number. This keeps your personal number separate and ensures messages are sent from a consistent business identity.

Can I preview what the WhatsApp messages look like before they go out? Yes. You configure and preview all message templates in Equisettle before enabling any automated outreach.

Does this work for all industries? Yes. WhatsApp invoice chasing is used across professional services, staffing, construction, logistics, marketing agencies, and other B2B sectors. The appropriate escalation point (when to introduce WhatsApp in the sequence) varies by industry and relationship type.

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